Services
Challenge
Fijian Drua came to us with a clear objective: pack out the stadium for all seven home fixtures of their 2025 Super Rugby Pacific (SRP) campaign, including a show-stopping Fijiana double header. It was up to us to turn up the heat with a paid media strategy that would drive awareness and, most importantly, ticket sales.
In a market where offline buzz often leads the charge, our challenge was to harness digital to cut through, convert new and loyal fans alike, and generate serious ROI—all while celebrating the pride of Pacific rugby.
Solution
Our approach? Ruthlessly effective, powered by data, and deeply local.
We tapped into our deep audience insight bank, layering historic campaign learnings with fresh market intelligence to guide everything from platform mix to messaging. The goal was simple: fill seats without wasting budget.
A multi-platform strategy saw us run targeted, conversion-driven campaigns across Meta, Google Search, and X (formerly Twitter). By combining full-funnel thinking with creative tailored to fan motivations, we drove impact at every touchpoint—from first impression to final ticket scan.
And because we know fans don’t all behave the same, we segmented and tailored our campaigns to hit both loyal returnees and new potential fans.
From Lautoka to Suva, the stadiums were buzzing, the fans were singing, and our campaigns were winning. For Fijian Drua, this was a season to remember - on and off the pitch.
Results
19.1k tickets sold (+47% vs. target)
9,400% total ROAS
