Services
Challenge
TEG Sport stage events across the world with a heavy presence in the Australasia market, partnering with Engage to explore ways in which their sports events could be elevated through strategic content series.
Solution
After conducting an initial benchmark of global competitors in sports event social, we devised a series of graphics and video content around key events. This would keep always-on conversation at a max, and ensure events were top-of-mind for fans.
We took to the streets for Super Rugby Pacific’s Super Round to engage the Melbourne public, while tapping into local coffee culture through a series of bespoke coffee cup graphics, plus several other creative pieces that integrated Melbourne landmarks into sporting culture.
We produced creative content around the National Hockey League (NHL) match in Melbourne, in addition to Ange Postecogolou’s Tottenham playing at the Melbourne Cricket Ground stadium – creating a show-stopping carousel of the Melbournian’s connection with Melbourne and Australian football in a comic-book style piece.
Results
Boosted fan engagement
Elevated brand perception
Increased local buzz
