Streaming in sports social: Maximising engagement beyond broadcast

In today's sports landscape, digital viewership has become just as crucial as traditional TV audiences.

We'll take a wide look across the sports broadcasting in Australia and beyond to identify which broadcasters are leading the way with creative and impactful content, giving you a clear understanding of how sports broadcasters and OTT platforms are leveraging social media in 2025.

We'll spotlight Optus Sport and how they built a social media empire, providing valuable lessons for other players in the market. And we'll also go beyond Australia and explore what sports broadcasters in key APAC markets such as Japan, India, Singapore & Indonesia are doing in the space.

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