Formula E was built sustainable from day one, not retrofitted like the rest of motorsport is now scrambling to do. Ellie Norman, Chief Marketing Officer at Formula E, joins Martin Ruffell to unpack what it means to be the "teenager" of motorsport, and why that youth might be the series' biggest advantage.
They get into how Formula E is building fandom from the ground up, what the creator economy has taught them that traditional broadcast couldn't, and where the series goes once the performance gap with F1 starts to close. A look at what it takes to compete on culture, not just speed.
Next Article
