Paid media
We design and execute paid media strategies that drive reach, engagement and commercial return across sport and entertainment. From campaign launches to season-long activations, we ensure your spend works harder.
Our paid media team builds bespoke media strategies aligned to commercial goals, whether that’s growing fanbases, promoting fixtures, increasing subscriptions or supporting sponsors.
We operate across Meta, YouTube, TikTok, Google, programmatic and emerging platforms, constantly adapting to evolving algorithms and audience behaviour.
Media that moves the needle
Precision targeting
Advanced segmentation using behavioural, demographic and interest-based data.
Creative amplification
Boosting high-performing organic content and developing paid-first creative.
Continuous optimisation
Budget reallocation, audience refinement and creative testing in real time.
Transparent reporting
Clear performance dashboards and actionable insight to inform your fan growth strategies.
Fijian Drua: Building momentum through paid media
Fijian Drua needed to grow awareness and drive matchday attendance in a competitive rugby landscape. We developed a targeted paid media strategy focused on local fan acquisition and fixture promotion, combining compelling creative with precision audience targeting. The campaign delivered increased reach, stronger engagement and measurable uplift around key match moments.
