One of the biggest stories in tennis is happening off the court.
Andy and Jamie Murray’s new YouTube channel, The Set, brings together athlete influence, archive footage and tournament access to create a fully fledged media property, not just another creator channel.In Broadcast Sport, our channel manager Gabriel Kennedy explores what the launch signals for rights holders, and why archive, access and athlete-led storytelling could unlock new audiences and revenue opportunities.As Gabriel puts it, “The Set isn’t just a curiosity to observe from a distance, it’s a working template.”
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