How do you sell a sporting event when most of your audience has never watched the sport before?
The World Fencing League did exactly that with its first event in Los Angeles, reaching well beyond existing fencing fans to sell out the Shrine.
Our global head of marketing, Alex Coumailleau, worked on the campaign, which sold over 6,000 seats and generated 500 million views on social. In Broadcast Sport, he breaks down what our social and marketing activation for the WFL can teach rights holders who don't have the luxury of heritage.
Read the full piece on Broadcast Sport.
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