Services
Challenge
Tennis Australia handed us a fresh brief for one of the world’s biggest tournaments – the Australian Open. Not only were we tasked with reworking its content strategy, we were also in charge of executing that content, as well as boosting viewership and subscribers through channel management.
Solution
We created an in-tournament and year-round content strategy and were responsible for publishing all Tennis Australia content. We significantly improved the look and feel of the channel by creating colour coded playlists through our thumbnail designs and improved consistency across the channel. We also took on in-tournament Shorts production with the main aim of growing viewership and subscribers.
Results
578% increase in views (YoY)
1278% increase in watch time (YoY)
185% increase in subscribers (YoY)
