The rise of the 'Second Club Fan': download the report today

Fresh plays from the sports marketing arena

The latest from the digital front line.News, views, insights and updates.

What’s hot this month

Podcast:

Formula E on winning the culture war, not just the race | Ellie Norman | Formula E

Whitepaper:

The rise of the second club fan: How rights holders can understand, win and monetise multi-club fandom

Whitepaper:

Game changers: Building
a winning challenger
sports brand

Whitepaper:

Streaming in sports social: Maximising engagement beyond broadcast

The Business of Women's Cricket | Ben Bradley | England and Wales Cricket Board 🏅
July 2026 (00 min)
00:00
00:00

Engage Digital Partners appoints Ollie Trenchard as Growth Director, APAC

Ollie Trenchard is appointed Growth Director, APAC at Engage Digital Partners. He will drive expansion and integrate Brave Bison/SocialChain expertise to engage fans across the region's 'golden decade' of sport.News

Brave Bison acquires Engage Digital Partners

Media company Brave Bison acquires Engage Digital Partners (F1, Real Madrid clients) to form a new £16M Sports division. The combined entity offers full-funnel digital strategy, content, and monetisation.News
Page 6 of 6
123456
Page 6 of 6

Need to know

The World Cup will create second club fans. Will clubs convert them?

The Commentary Box Podcast: Verstappen leaving Formula 1 and are creators becoming too commercialised?

The Commentary Box

The Commentary Box February

The Premier League

The Commentary Box: January 2026

The Commentary Box: 2025 roundup

From insights to action: how smart use of AI can supercharge fan engagement

TNT’s Ashes commentary switch-up: Brave or barmy?

Why first movers in AI will win the fan game

Streaming Just Landed a Knockout Punch

Fan-first thinking: The challenger brand edge

Winning with insight: The challenger brand edge

Top three tips for growing a strong audience on Snap and Meta

Growing your brand as an athlete

Rewriting the rules: turning passionate fans into co-owners, creators, and distributors

Scaling your sports brands from startup

Want to tap into the
game-changing ideas
driving fan engagement?

Get in touch