The rise of the 'Second Club Fan': download the report today

Fresh plays from the sports marketing arena

The latest from the digital front line.News, views, insights and updates.

What’s hot this month

Podcast:

The Commentary Box Podcast: Has social media ruined transfer deadline day?

Whitepaper:

The rise of the second club fan: How rights holders can understand, win and monetise multi-club fandom

Whitepaper:

Game changers: Building
a winning challenger
sports brand

Whitepaper:

Streaming in sports social: Maximising engagement beyond broadcast

Has social media ruined transfer deadline day?
September 2026 (00 min)
00:00
00:00

How stronger partnerships can drive digital growth in sports

Senior Digital Analyst Ross Crawford explores how aligning sports stakeholders—athletes, teams, sponsors, platforms—with shared data and vision drives digital growth and deeper fan engagement.Views

Engage Digital Partners appoints Ollie Trenchard as Growth Director, APAC

Ollie Trenchard is appointed Growth Director, APAC at Engage Digital Partners. He will drive expansion and integrate Brave Bison/SocialChain expertise to engage fans across the region's 'golden decade' of sport.News

Brave Bison acquires Engage Digital Partners

Media company Brave Bison acquires Engage Digital Partners (F1, Real Madrid clients) to form a new £16M Sports division. The combined entity offers full-funnel digital strategy, content, and monetisation.News
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Need to know

The World Cup will create second club fans. Will clubs convert them?

The Commentary Box Podcast: Verstappen leaving Formula 1 and are creators becoming too commercialised?

The Commentary Box

The Commentary Box February

The Premier League

The Commentary Box: January 2026

The Commentary Box: 2025 roundup

From insights to action: how smart use of AI can supercharge fan engagement

TNT’s Ashes commentary switch-up: Brave or barmy?

Why first movers in AI will win the fan game

Streaming Just Landed a Knockout Punch

Fan-first thinking: The challenger brand edge

Winning with insight: The challenger brand edge

Top three tips for growing a strong audience on Snap and Meta

Growing your brand as an athlete

Rewriting the rules: turning passionate fans into co-owners, creators, and distributors

Scaling your sports brands from startup

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game-changing ideas
driving fan engagement?

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